Roozt Partner Spotlight: White Apricot

Posted: October 18, 2010 in Man/Woman of the Day, Promotions, Vendors

For those of you who have spent your valuable work hours poking around the Roozt site in hopes of further procrastination, you may have noticed White Apricot on our Partners page. Much more than just a whimsical name, our peeps (oh, the bad Roozt “hatchery” puns are SO much worse on a Monday!) over at White Apricot are one of THE top eco-fashion websites out there.

In fact, just recently Lucky magazine named them one of “5 Eco Sites to Love” and “the best place to go for Major Deals.” And because we love to brag about our good friends, we figured they definitely warrant a special shout out for all their hard work and success!

Much like Roozt, White Apricot was founded on the realization that there was a void in the market, and that something should be done to fix it. In this case, it was the observation that eco-fashion was evolving into the mainstream, but no one had created a spotlight specifically for the fashion and beauty industries.

So, what was to be done? White Apricot came to the intelligent conclusion that being a middle-man (or woman) platform for eco-fashion companies would give the brands the greatest visibility and be most convenient for the consumer.

It’s much easier to be environmentally conscious when you don’t have to sniff out these fashionable brands yourself, but have someone else do it for you!

Founder Carrie Pollare sums it up best when she says, “It’s all about making small changes in your life. You certainly don’t have to become a ‘treehugger’ to make a difference.  Don’t give up your designer jeans, [just] pair them with tops made from sustainable fabrics.  Try an organic skincare regimen, instead of chemically laden ones you’ve been using.  In other words, just do whatever you can comfortably do, but try to do something.”

White Apricot carries everything from runway-worthy sustainable clothing to comfortable yoga wear, high-end eco-friendly handbags to lead-free lipsticks. Even if they weren’t our good friends, we would love them for the work they’re doing to continue mainstreaming eco-fashion.

If you’re a fan of Roozt, we really encourage you to treat yourself to White Apricot. We promise you won’t be disappointed!

Peace, Love, Roozt

-CG with the Roozt team

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