College Students as Social Entrepreneurs: BTTR Ventures

Posted: October 5, 2010 in Industry News, Promotions, Vendors

What is the most sustainable business in the world? If I were to describe it, I would say one that takes potential trash and turns it into something of value (feel free to chime in with yours in the comments). Think about it, not only would you be saving the potential trash from a landfill somewhere, but you’re also providing people with something they would actually want to buy, effectively cutting down on the amount of trash total. This is exactly what a college duo did when they created BTTR Ventures.

The idea behind BTTR Ventures product is simple; take the coffee grounds leftover from various Peet’s Coffee locations (over 8,000 pounds) and use them as the fertilizing agent in a gourmet mushroom growth recipe. Not only is this model incredibly sustainable, but BTTR even takes the initiative after they have used the recycled grounds and donates them to local schools and gardens as fertilizer. This leaves them with literally zero carbon footprint, a way to cut down on coffee waste, a way to fertilize local gardens, AND a way to make a living! Social Entrepreneurship at its finest!

BTTR was founded by two college students going to Berkeley and has grown to a 12 employee company with an estimated 2010 revenue north of $500,000!

We talked with owners of BTTR because we HAD to have them on Roozt. Nikhil and Alex loved the idea so you can find them having their own Roozt deal on October 6! Come by tomorrow to get them 50% 0ff of $19.95!

Check out a video with a little info on the company…


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