Roozt is Back!

Posted: March 28, 2012 in Uncategorized
What’s up Roozters!Roozt is back and better than ever. 

Featuring the world’s sexiest cause-related brands and products all under one roof, the new Roozt lets you DiscoverShop, and Share the hottest and most inspiring companies at the click of a button.  Roozt saves you time and money by letting you browse multiple brand’s products and deal catalogues in one streamline shopping experience. 

Earn points for discovering new brands, making purchases, and sharing with your friends. The more points you earn, the better the prizes and discounts you unlock.  

Being a Roozter now means that you will never again sacrifice how you look for how you want to feel. 

So check out the new Roozt and take the pledge to bring sexy back to giving back today! 

Inspire & Be Inspired,  

Brent Freeman

Founder / CEO  


Photo courtesy of

For those of us who have a figurative yet painfully tangible umbilical cord attached to our laptops, hunting for outlets is a task we begrudgingly carry out on a daily basis.  It’s like an unspoken game of musical chairs at every Starbucks – who can migrate to the newly vacant wall seat before the next Norah Jones chorus?

Well the day is finally dawning when we can leave the children’s games behind. Samsung recently introduced its first-ever solar-powered notebook into the U.S. market this month. The NC215 netbook is said to have a battery life of up to 14.5 hours, and with every two hours in the sun, the computer gains an extra hour of power.

The solar innovation has already been released in Asia and Russia as an upgraded version of the Samsung NC110 netbook.  It can still be charged with a standard plug-in adaptor but provides an alternative power source via the solar panel integrated on the computer’s lid.

Photo courtesy of

This is far from Samsung’s first venture into eco-friendly innovation.  The company has long been using the “Planet First” approach when developing their products.  Under the green initiative on the company’s website, Samsung states:

“The environmental impact of new technology shouldn’t be an afterthought. At Samsung, we believe our products should respect the planet from the moment they’re conceived to when they’re in use, and beyond.”

The company has won a number of eco-innovation and conservation accolades from around the globe including the Energy Star Award for Excellence from the U.S. Environmental Protection Agency and the U.S. Department of Energy.

Imagine the energy we’d save if all our computers were powered by the sun, not to mention the added benefit of no longer having to untangle wires and remember to unplug our idle power cords. Here at Roozt, we believe that’s a dream worth pursuing.

The Samsung NC215 is currently sold at around $400 on Amazon and various other online retailers.

What I need you to do is to close your eyes and think back to when you were 15 years old and a sophomore in high school. Go ahead, think of something you did that year that you were proud of, excited about, or thought was going to affect your life forever. (Seriously, go ahead,  I’ll wait…)

Pretty amazing what emotions were just evoked, huh? Whether it be a sporting event, play you were in, dance you went to, or party you attended, chances are it’s a fond memory that you have kept with you for years. But while this memory may have seemed significant then, truth for most of us (including myself) is that this memory probably didn’t involve starting a business that could be a game changing innovation.

Cue Hayley Hoverter, the 15 year old sophomore at Downtown Magnet High School in Los Angeles. Hayley is currently in the process of creating her fond memory from sophomore year, except her memory involves developing an innovative for-profit-for-difference business that could eliminate paper sugar packets in coffee shops all across Los Angeles and beyond. With an average coffee shop in LA tearing through 1,000 or more paper sugar packets every day, Hayley is on to something.

But where did this concept stem from? That’s where we come in. Roozt set out in the Fall of 2010 to teach a for-profit social entrepreneurship class to a group of high school students in a low income area of Los Angeles, who will soon become the business leaders of tomorrow. The thought process was that if we could help instill the values of for-profit-for-difference business acumen into these students, as they go on to college and the workforce, they will be progressive leaders helping use business as a vehicle to create positive change in today’s world.

To implement this idea, I approached the Network For Teaching Entrepreneurship chapter in Greater Los Angeles and proposed a pilot program where we would modify their existing curriculum to teach social entrepreneurship. The idea was to have students identify problems in their communities they were passionate about and then create for-profit business models around helping solve those same problems. No easy task, but if done right, could be a game changer.

Roozt / NFTE Social Entrepreneurship Class - Los Angeles 2010 (Center Back Row: Roozt Founders Brent Freeman & Norma LaRosa, Left Front: NFTE Teacher Michael Jaquias)

So September of 2010, I found myself in a class of 35 low-income students, in a highly under-funded LAUSD school district with zero prior teaching experience. My counterpart was NFTE teacher Michael Jaquias and for the next year, we taught the fundamentals of business, entrepreneurship, and giving back– all through the lens of a social entrepreneur.

Students were challenged to create cause marketing campaigns with “pop-up” retail stores in their high school where they were given $20, taken to a local wholesale market, told to negotiate and create retail products to sell at lunch. The kicker was that every “pop-up store” had to have a cause attached to it. Through this exercise, students learned the value of balancing good business practices with solid marketing and communication practices so their customers could understand “why” they should buy their products, not just the “what” they were buying.

But this class wasn’t just an ordinary class where students said “I don’t know when I’ll ever get to use this in real life.” And let’s be honest, we all said that at some point in High School. So this was my opportunity to make this class real for the students and show them that through social entrepreneurship they can control their own destiny, future, and happiness. To make that happen, Roozt teamed up with, an online platform that helps entrepreneurs with their legal needs, to offer a real-life business launch kit that the winner of the class room social venture business plan competition could use to actuallylaunch their company. This included everything from a free entity incorporation, website, logo, accounting software, business guide books, and much more. This carrot at the end of the stick made the class have tangible real world outcomes that our students truly resonated with.

Roozt / NFTE Students watching peer Grand Prize Winner, Hayley Hoverter (center) test her prototypes before presenting

And that resonation manifested into results with each of our students creating and presenting a for-profit-for-difference business plan at the end of the semester, with Hayley Hoverter taking the Grand Prize at their classroom competition hosted at USC, with judges like Bobby Bailey – Founder of Invisible Children, Adlai Wertman – Director of the USC Society Business Lab, & Larry Kopald – 1% For The Planet Board Member.

Now, what does Hayley’s business do? SweetSerendipiTea wraps single servings of sugar in soluble rice paper that is completely tasteless and odorless, eliminating the “paper sugar packets of the past”. Dispensed from a cylindrical bamboo container with tongs that sits on the coffee shop counter, these sugar packs are not only innovative and 100% sanitary, they are totally eco-friendly as Hayley has partnered with the American Forests so for every box purchased they will plant a tree. Beyond that, Hayley already has customers in hand with 10 of her local coffee shop managers wanting to buy from her. Drop it in, stir, and enjoy. Brilliant.

As a finalist is the NFTE Greater Los Angeles overall competition Hayley competes against two other students for a chance to go to New York to the National NFTE Competition and win $10,000.

Amidst her success, Hayley maintains her cool, nonchalant attitude simply saying “All that paper waste heading into the landfill for something so trivial as putting sugar into your coffee just seemed so old-fashioned.” Indeed it is Hayley, indeed it is.

-Brent Freeman, Founder / CEO of

Read more about the Roozt / NFTE Social Entrepreneurship Pilot Program here on

Or Watch the Forbes Video here:

Happy Earth Day, everyone! Here at Roozt, we are sipping our free Earth Day Starbucks coffee from reusable mugs and enjoying the lovely sunshine. We know that it is the small changes in our lifestyle that can make all the difference! So we invite you to join us in Earth Day celebrations.

Here are some basic tips to get your started… But think outside the (recyclable) box!

1. Fill a bowl with cold water and wash fruit and vegetables this way, instead of letting water from a faucet run over them.

2. Arrange furniture to take advantage of natural light from windows. Place desks and reading chairs next to windows to cut down on the need and use of supplemental, artificial light during the day.

3. Configure your printer to print on both sides of the paper!

4. Bring your own bags to the supermarket. Not only are you saving plastic, but reusable grocery bags are usually bigger and sturdier, anyway.

5. Hit the light switch when you walk out of the room!

6. Turn off the oven ten to fifteen minutes before cooking time runs out; don’t worry, food will continue to cook without using the extra electricity.

7. Pay as many bills as possible online to reduce paper use.

8. Fix those leaky faucets.

9. Limit the time you spend in the shower to just a few minutes.

10. Turn off your computer when you’re not using it (even setting it to “sleep” mode still uses power).


ROOZT EARTH DAY PROMO – tell us how you’re celebrating Earth Day!

1. Go to and post on our wall what you’re doing for Earth Day. No action is too big or too small: be creative, have fun, and be green! (Bonus points for uploaded pictures and/or tagging “” on your own Facebook wall)

2. As a reward, we will be giving away (1) $40 gift card for the most impressive action, as well as (3) $10 gift cards for the top 3 people with the most voted “likes” on their Earth Day posts or pictures!

3. So spread the word, tell your friends to help you win, and get green! We’ll be accepting posts through next Friday the 29th.

Springtime Egg Hunt Giveaway!

Posted: April 18, 2011 in Uncategorized

The weather’s warming, the sun’s shining, and it’s time to have some fun! Get your Egg Hunt on, this week only.

How it works: we’re going to post 1 trivia question on our Facebook page ( on M, W, F. Each question has to do with the current deal, and the answer can be found on our homepage at

Send your answer, along with your mailing address, to Next week, 5 lucky winners will receive a “golden egg” in the mail with a gift card inside! Gift card values range from $10-$40, good for any purchase. Even better than the chocolate-filled eggs you got as a kid, huh?

5 different gift card values, 5 chances to win!

As children, we are all taught about photosynthesis: the process by which leaves convert sunlight and water into energy. This almost-magical process is the reason we have beautiful fields of flowers, lush forests… It is the foundation of all things natural.

Photo courtesy of

Yet, scientists have found a way to replicate this natural process and create artificial “leaves” that use the same ingredients to create electricity.

In the developed world, one of the things we often take for granted is electricity. It powers our homes, phones, laptops… just about everything! It is hard to imagine life without it.

Unfortunately, over a quarter of the world’s population lives without any source of electricity.  This staggering statistic hinders the economic development of many people around the world.

Can you imagine how limiting it is to not have electricity? Children are unable to read books after sunset, entire communities have no means of communication, and even necessities like water must be fetched from far-away places as there is no electricity to pump it out of the ground.

Are artificial leaves the solution to these problems?

This exciting discovery can be used to generate electricity for homes in developing countries, even in remote areas that are not on the electric grid. This is great news for places that get sunlight year round!

So how exactly do these artificial leaves work? While they don’t exactly resemble a real leaf, the process through which they create energy is very similar to the naturally occurring process of photosynthesis. They are about the size of a playing card, and can be placed in a bucket of water and left out in the sun.

Photo courtesy of EarthEasy

This means that virtually anyone with access to water can use it to create electricity! And you might be wondering, just how much electricity can these leaves make… Each one can generate enough electricity to power an entire home for a day!

Here at Roozt, we are very excited about all the possibilities that people in the developing world could have with access to a cheap, clean source of power! Who knows, maybe one day we will all be using artificial leaves to power our own homes…

-GB with

How could light bulbs and coffee possibly be related? Well, they are both making headlines with connection to global warming… and your choice in light bulbs might just affect how you start off your mornings.

"Lightbulb" image courtesy of Matthew Hardingham

Are you a coffee connoisseur? Do you need a cup o’ Joe to start off your day? If so, you will likely be saddened by the fact that heat waves and unpredictable rain in Latin America have destroyed much of this year’s harvest. The culprit? Global warming.

Few countries in the world have the right climate to grow coffee, and it doesn’t take rocket science to see that a drastic change in the rain patterns poses a serious danger to coffee production. This will mean a lower supply of quality coffee beans this year, and maybe even rising prices at your local coffee shop. Better stock up on it while it’s there!

While you are shopping around for coffee, you may also notice some changes in the light
bulbs being sold at the store. The good news:  law makers are working hard to brighten your day, by passing stricter
regulations to increase the efficiency of light bulbs, so you can get more light with less energy. Small
changes like this can make a big difference, and potentially help stop climate change! Something coffee
and tea enthusiasts alike can celebrate.

-GB with the Roozt Crew